A video production company relies heavily on dedicated gear in a world inundated by visuals. Whether it is a cinematic commercial or a corporate training video, a video production company will have the right equipment to provide high-quality content.
Understanding everything that is involved in a proper setup showcases why video production companies are leaders in visual storytelling. So, let us look at what gear and equipment a professional video production company uses in Phoenix.
Common Equipment Used by Video Production Company
Professional Camera
The most crucial piece of equipment to a video production company is the camera. These cameras provide high-quality detail that makes them suitable for broadcast, film, or online content. A reputable video production company will often use more than one camera on a scene to provide multiple angles.
Lighting Equipment
Lighting can set the tone, highlight particular subjects, and define season and time of day. A professional video production company will have lighting gear including softboxes, LED panels, fresnels, and reflectors. Lighting kits can be customized to whatever the needs of the shoot; from studio interviews to outside scenes.
Great lighting can tell the difference between amateur video, and video made by a professional video production company.
Equipment for Recording Audio
Audio in a video is one of the most important elements that a video production company must account for. A high-quality video production company will purchase equipment for audio quality including shotgun microphones, lavalier mics, boom poles, and external field microphones.
Some items that are mainstays in the industry are external field recorders such as the Zoom H6, and Sound Devices MixPre series. In order to limit noise in the audio recording there are also accessories, like windshields and pop filters, that reduce interference to unwanted noises as much as possible.
A professional audio recording will have clear, crisp audio that takes the viewing experience to the next level.
Equipment for Stabilization and Movement
Smooth movement is a sign of a professional production. Equipment may include tripods, sliders, gimbals, jibs, and even Steadicams to ensure smooth and fluid movement and remove hand/other shake, and they may use a drone for air shots, or dolly for shots that follow action.
All the equipment above adds visual interest and a cinematic feel, which is especially useful for promotional or narrative work. The investment into higher-level stabilization equipment also demonstrates a commitment to quality and professionalism on the part of the video production company.
Systems for Post-production
After the shooting is complete, video editing, and post-production, take the next step. Modern video production companies have access to highly capable computers with industry-standard software such as Adobe Premiere Pro, DaVinci Resolve, and After Effects.
Video production companies have an editing suite that includes color grading panels, audio mixers, and large storage systems. These enabling tools mean a video production company can edit video footage, add effects, synchronize audio, and export in many different formats.
So, if you are looking for a professional video production company in Phoenix, contact Diversa Media today.
